Made in America since 1984
The notion to deliver comfortable footwear at an affordable price was the brainchild of the family who brought the business know-how, manufacturing expertise and principles of reflexology to the United States in 1984; thus introducing the Okabashi brand. More than 250 employees commit their efforts each year to perfecting the design, comfort, and durability of these unique shoes.
Okabashi found its way into the "green" market long before "going green" was main-stream.
Comfort is the foundation for every Okabashi foot-bed, beginning with the principles of a Japanese idea called reflexology. The study of reflexology identifies nerves in the foot that are connected with various organs and muscle groups around the body. Stimulating these nerves is said to have a positive impact on the wellness of those associated areas. Although every Okabashi style is different, massage beads are placed across the foot-bed of each shoe based on these principles. These massage beads are integrated with an ergonomic design to create a signature foot-bed that is often called "the healing shoe" or "the most comfortable shoe ever".
By producing domestically using a recyclable material called MicroplastTM, Okabashi found its way into the "green" market long before "going green" was main-stream. The Buford, Georgia plant uses a zero-waste production practice, regrinding waste material to be recycled into new Okabashis. In 2009, the company launched a post-consumer recycling program which allows customers to send well-worn shoes back to the factory to be recycled.
In January of 2004, Okabashi Brands, Inc. unveiled a new boutique brand, OKA b., which presents consumers with a new range of playful and fashionably designed styles that transition from casual to dressy. OKA b. footwear may be purchased online at www.shoesthatloveyou.com.
Today, more than 98% of all footwear sold in the U.S. is manufactured overseas, yet Okabashi continues production where it was originally established in Buford, GA. The company proves a commitment to the environment and loyal customers by delivering comfortable, sustainable footwear at an affordable price.
A few videos from our history.
Our factory was built on 300 acres of land in Buford, GA – a hub for shoe manufacturing in the early 1900’s. The company adopted the name “Okabashi”, inspired by the Japanese principles of reflexology-based design.
Okabashi established distribution through several major drug chains and expanded production capacity by 50%. At this time, half of all footwear sold in the US was produced domestically, but quickly declining.
Now 90% of all American footwear companies have moved manufacturing overseas.
After adopting a new marketing strategy, Okabashi began offering a much larger variety of styles in an attempt to address younger consumer tastes.
The first version of www.okabashi.com was launched, allowing Okabashi to re-connect with life-long fans.
Factory was expanded to a 100,000 square foot state-of-the-art facility.
Okabashi sold its 25 millionth pair!
Okabashi picked up an endorsement by the American Chiropractic Association for each shoe’s superior arch support and ergonomic foot-bed.
Less than 1% of American footwear is made in the USA.
Okabashi celebrates 25 years of US manufacturing excellence.
Today, over 30 million pairs have been sold. The Buford, GA facility produces between 10,000 – 20,000 pairs a day.